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Marketing at University of South Dakota

Vermillion, SD · Public · Bachelor's Degree
74 /100
DegreeWorth Score (Base Case)
77
Optimistic
74
Base Case
67
Pessimistic
Earnings $48,060/yr (6% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption		 Base Case
Gradual AI		 Pessimistic
Aggressive AI
10-Year Earnings $681K $493K $336K
Earnings Multiple (In-State) 18.1x 13.1x 8.9x
Earnings Multiple (Out-of-State) 13.2x 9.5x 6.5x
Viable Career Paths 9 of 9 9 of 9 8 of 9
DegreeWorth Score 77 74 67

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (In-State)
$37,728
Out-of-state: $51,768
Median Debt at Graduation
$23,488
5.9 months of Year 1 earnings
Reported Earnings (5 Year)
$64,279
34% growth from Year 1

Career Paths

Where Marketing graduates typically work. Raw data — no blending. The scenarios above model how these factors interact. This field has roughly 204,300 combined openings per year.

Career Path Wage Openings/yr Growth AI Risk
Marketing managers $161,030 34,300 +6.6% 50%
Sales managers $138,060 49,000 +4.7% 45%
Advertising and promotions managers $126,960 2,100 -2.2% 48%
Fundraising managers $123,480 3,600 +4.2% 56%
Web and digital interface designers $98,090 9,100 +7.0% 67%
Business teachers, postsecondary $97,270 8,100 +5.7% 49%
Market research analysts and marketing specialists $76,950 87,200 +6.7% 55%
Fundraisers $66,490 10,200 +4.3% 52%

Compare & Explore

Marketing at Other Schools

University of Pennsylvania ($82,553) Georgetown University ($74,819) Bucknell University ($70,868) Washington University in St Louis ($70,819) Villanova University ($69,633) University of Illinois Urbana-Champaign ($69,273) Texas Christian University ($68,497) Boston College ($66,227)

Other Majors at University of South Dakota

Registered Nursing, Nursing Administration, Nursing Research and Clinical Nursing ($71,758) Dental Support Services and Allied Professions ($61,265) Accounting and Related Services ($57,234) Economics ($52,857) Finance and Financial Management Services ($49,472) Business Administration, Management and Operations ($47,107) Special Education and Teaching ($46,439) Health Services/Allied Health/Health Sciences, General ($44,109)

Frequently Asked Questions

What is the DegreeWorth Score for Marketing at University of South Dakota?
This program scores 74/100 in the Base Case scenario, factoring in earnings, AI disruption risk, job market size, and earnings multiple. The score ranges from 77 (optimistic) to 67 (pessimistic) depending on AI's impact.
How does AI affect Marketing career prospects?
We model three scenarios: Optimistic (no disruption), Base Case (gradual AI adoption), and Pessimistic (aggressive AI displacement). In the base case, Marketing graduates retain 9 of 9 viable career paths. 10-year earnings range from $335,834 (pessimistic) to $681,208 (optimistic).
How many job openings are there for Marketing graduates?
The career paths mapped to Marketing have roughly 204,300 combined job openings per year nationally, making this a very large job market.
Is Marketing at University of South Dakota worth it?
In the Base Case, this degree earns 13.1x its in-state tuition over 10 years. Even in the Pessimistic scenario, the multiple is 8.9x. The spread between scenarios tells you how sensitive this degree is to AI disruption.
Data: U.S. Department of Education College Scorecard (earnings, debt), Bureau of Labor Statistics 2024-2034 (employment projections), OpenAI GPTs-are-GPTs research (AI task exposure), Felten et al. AIOE. Scenarios use a continuous weighting function combining AI exposure and BLS job growth projections. "Earnings Multiple" is total 10-year projected earnings divided by tuition — not a discounted financial ROI. Last updated 2025.