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Marketing at University of Illinois Urbana-Champaign

Champaign, IL · Public · Bachelor's Degree
77 /100
DegreeWorth Score (Base Case)
79
Optimistic
77
Base Case
70
Pessimistic
Earnings $69,273/yr (52% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption		 Base Case
Gradual AI		 Pessimistic
Aggressive AI
10-Year Earnings $937K $697K $484K
Earnings Multiple (In-State) 14.6x 10.9x 7.6x
Earnings Multiple (Out-of-State) 6.8x 5.0x 3.5x
Viable Career Paths 9 of 9 9 of 9 8 of 9
DegreeWorth Score 79 77 70

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (In-State)
$64,016
Out-of-state: $138,004
Median Debt at Graduation
$20,000
3.5 months of Year 1 earnings
Reported Earnings (5 Year)
$89,257
29% growth from Year 1

Career Paths

Where Marketing graduates typically work. Raw data — no blending. The scenarios above model how these factors interact. This field has roughly 204,300 combined openings per year.

Career Path Wage Openings/yr Growth AI Risk
Marketing managers $161,030 34,300 +6.6% 50%
Sales managers $138,060 49,000 +4.7% 45%
Advertising and promotions managers $126,960 2,100 -2.2% 48%
Fundraising managers $123,480 3,600 +4.2% 56%
Web and digital interface designers $98,090 9,100 +7.0% 67%
Business teachers, postsecondary $97,270 8,100 +5.7% 49%
Market research analysts and marketing specialists $76,950 87,200 +6.7% 55%
Fundraisers $66,490 10,200 +4.3% 52%

Compare & Explore

Marketing at Other Schools

University of Pennsylvania ($82,553) Georgetown University ($74,819) Bucknell University ($70,868) Washington University in St Louis ($70,819) Villanova University ($69,633) Texas Christian University ($68,497) Boston College ($66,227) University of Wisconsin-Madison ($65,224)

Other Majors at University of Illinois Urbana-Champaign

Computer Science ($124,530) Computer and Information Sciences, General ($113,503) Mathematics and Computer Science ($109,843) Computer Engineering ($103,123) Electrical, Electronics and Communications Engineering ($86,483) Systems Engineering ($81,785) Nuclear Engineering ($81,134) Mechanical Engineering ($80,187)

Frequently Asked Questions

What is the DegreeWorth Score for Marketing at University of Illinois Urbana-Champaign?
This program scores 77/100 in the Base Case scenario, factoring in earnings, AI disruption risk, job market size, and earnings multiple. The score ranges from 79 (optimistic) to 70 (pessimistic) depending on AI's impact.
How does AI affect Marketing career prospects?
We model three scenarios: Optimistic (no disruption), Base Case (gradual AI adoption), and Pessimistic (aggressive AI displacement). In the base case, Marketing graduates retain 9 of 9 viable career paths. 10-year earnings range from $484,067 (pessimistic) to $936,638 (optimistic).
How many job openings are there for Marketing graduates?
The career paths mapped to Marketing have roughly 204,300 combined job openings per year nationally, making this a very large job market.
Is Marketing at University of Illinois Urbana-Champaign worth it?
In the Base Case, this degree earns 10.9x its in-state tuition over 10 years. Even in the Pessimistic scenario, the multiple is 7.6x. The spread between scenarios tells you how sensitive this degree is to AI disruption.
Data: U.S. Department of Education College Scorecard (earnings, debt), Bureau of Labor Statistics 2024-2034 (employment projections), OpenAI GPTs-are-GPTs research (AI task exposure), Felten et al. AIOE. Scenarios use a continuous weighting function combining AI exposure and BLS job growth projections. "Earnings Multiple" is total 10-year projected earnings divided by tuition — not a discounted financial ROI. Last updated 2025.