General Sales at University of Hartford
West Hartford, CT · Private nonprofit · Bachelor's Degree · General Sales, Merchandising and Related Marketing Operations
DegreeWorth Score (Base Case)
64
Optimistic
62
Base Case
57
Pessimistic
Earnings
$42,956/yr (-22% vs median)
AI Risk
High (44% exposed)
Job Market
Very Large (499,600 openings/yr)
How AI Changes the Outlook
Three scenarios based on how aggressively AI disrupts the career paths available to General Sales graduates.
| Optimistic No Disruption |
Base Case Gradual AI |
Pessimistic Aggressive AI |
|
|---|---|---|---|
| 10-Year Earnings | $723K | $471K | $324K |
| Earnings Multiple | 3.8x | 2.5x | 1.7x |
| Viable Career Paths | 11 of 11 | 11 of 11 | 10 of 11 |
| DegreeWorth Score | 64 | 62 | 57 |
10-Year Earnings Projection
*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.
4-Year Tuition
$190,588
Median Debt at Graduation
$26,974
7.5 months of Year 1 earnings
Reported Earnings (5 Year)
$65,539
53% growth from Year 1
Career Paths
Where General Sales graduates typically work. Raw data — no blending. The scenarios above model how these factors interact. This field has roughly 499,600 combined openings per year.
| Career Path | Wage | Openings/yr | Growth | AI Risk |
|---|---|---|---|---|
| Sales representatives, wholesale and manufacturing, technical and scientific products | $100,070 | 27,200 | +1.9% | 46% |
| Business teachers, postsecondary | $97,270 | 8,100 | +5.7% | 49% |
| First-line supervisors of non-retail sales workers | $84,130 | 24,800 | 0.0% | 54% |
| Sales representatives, wholesale and manufacturing, except technical and scientific products | $66,780 | 114,800 | +0.3% | 62% |
| Sales representatives of services, except advertising, insurance, financial services, and travel | $66,260 | 123,000 | +3.1% | 63% |
| Advertising sales agents | $61,460 | 9,300 | -6.4% | 54% |
| Travel agents | $48,450 | 7,100 | +2.2% | 56% |
| First-line supervisors of retail sales workers | $47,320 | 125,100 | -5.0% | 49% |
Compare & Explore
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Frequently Asked Questions
What is the DegreeWorth Score for General Sales at University of Hartford?
This program scores 62/100 in the Base Case scenario, factoring in earnings, AI disruption risk, job market size, and earnings multiple. The score ranges from 64 (optimistic) to 57 (pessimistic) depending on AI's impact.
How does AI affect General Sales career prospects?
We model three scenarios: Optimistic (no disruption), Base Case (gradual AI adoption), and Pessimistic (aggressive AI displacement). In the base case, General Sales graduates retain 11 of 11 viable career paths. 10-year earnings range from $323,590 (pessimistic) to $723,158 (optimistic).
How many job openings are there for General Sales graduates?
The career paths mapped to General Sales have roughly 499,600 combined job openings per year nationally, making this a very large job market.
Is General Sales at University of Hartford worth it?
In the Base Case, this degree earns 2.5x its in-state tuition over 10 years. Even in the Pessimistic scenario, the multiple is 1.7x. The spread between scenarios tells you how sensitive this degree is to AI disruption.
Data: U.S. Department of Education College Scorecard (earnings, debt), Bureau of Labor Statistics 2024-2034
(employment projections), OpenAI GPTs-are-GPTs research (AI task exposure), Felten et al. AIOE.
Scenarios use a continuous weighting function combining AI exposure and BLS job growth projections.
"Earnings Multiple" is total 10-year projected earnings divided by tuition — not a discounted financial ROI.
Last updated 2025.