Marketing at Purdue University Northwest
Hammond, IN · Public · Bachelor's Degree
DegreeWorth Score (Base Case)
70
Optimistic
69
Base Case
64
Pessimistic
Earnings
$41,942/yr (-8% vs median)
AI Risk
Very High (54% exposed)
Job Market
Very Large (204,300 openings/yr)
How AI Changes the Outlook
Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.
| Optimistic No Disruption |
Base Case Gradual AI |
Pessimistic Aggressive AI |
|
|---|---|---|---|
| 10-Year Earnings | $481K | $395K | $293K |
| Earnings Multiple (In-State) | 14.3x | 11.7x | 8.7x |
| Earnings Multiple (Out-of-State) | 7.7x | 6.3x | 4.7x |
| Viable Career Paths | 9 of 9 | 9 of 9 | 8 of 9 |
| DegreeWorth Score | 70 | 69 | 64 |
10-Year Earnings Projection
*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.
4-Year Tuition (In-State)
$33,676
Out-of-state: $62,480
Median Debt at Graduation
$25,218
7.2 months of Year 1 earnings
Career Paths
Where Marketing graduates typically work. Raw data — no blending. The scenarios above model how these factors interact. This field has roughly 204,300 combined openings per year.
| Career Path | Wage | Openings/yr | Growth | AI Risk |
|---|---|---|---|---|
| Marketing managers | $161,030 | 34,300 | +6.6% | 50% |
| Sales managers | $138,060 | 49,000 | +4.7% | 45% |
| Advertising and promotions managers | $126,960 | 2,100 | -2.2% | 48% |
| Fundraising managers | $123,480 | 3,600 | +4.2% | 56% |
| Web and digital interface designers | $98,090 | 9,100 | +7.0% | 67% |
| Business teachers, postsecondary | $97,270 | 8,100 | +5.7% | 49% |
| Market research analysts and marketing specialists | $76,950 | 87,200 | +6.7% | 55% |
| Fundraisers | $66,490 | 10,200 | +4.3% | 52% |
Compare & Explore
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Frequently Asked Questions
What is the DegreeWorth Score for Marketing at Purdue University Northwest?
This program scores 69/100 in the Base Case scenario, factoring in earnings, AI disruption risk, job market size, and earnings multiple. The score ranges from 70 (optimistic) to 64 (pessimistic) depending on AI's impact.
How does AI affect Marketing career prospects?
We model three scenarios: Optimistic (no disruption), Base Case (gradual AI adoption), and Pessimistic (aggressive AI displacement). In the base case, Marketing graduates retain 9 of 9 viable career paths. 10-year earnings range from $293,083 (pessimistic) to $480,817 (optimistic).
How many job openings are there for Marketing graduates?
The career paths mapped to Marketing have roughly 204,300 combined job openings per year nationally, making this a very large job market.
Is Marketing at Purdue University Northwest worth it?
In the Base Case, this degree earns 11.7x its in-state tuition over 10 years. Even in the Pessimistic scenario, the multiple is 8.7x. The spread between scenarios tells you how sensitive this degree is to AI disruption.
Data: U.S. Department of Education College Scorecard (earnings, debt), Bureau of Labor Statistics 2024-2034
(employment projections), OpenAI GPTs-are-GPTs research (AI task exposure), Felten et al. AIOE.
Scenarios use a continuous weighting function combining AI exposure and BLS job growth projections.
"Earnings Multiple" is total 10-year projected earnings divided by tuition — not a discounted financial ROI.
Last updated 2025.