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Marketing at Northern State University

Aberdeen, SD · Public · Bachelor's Degree
72 /100
DegreeWorth Score (Base Case)
71
Optimistic
72
Base Case
67
Pessimistic
Earnings $45,891/yr (1% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption		 Base Case
Gradual AI		 Pessimistic
Aggressive AI
10-Year Earnings $474K $415K $321K
Earnings Multiple (In-State) 13.4x 11.7x 9.1x
Earnings Multiple (Out-of-State) 9.9x 8.7x 6.7x
Viable Career Paths 9 of 9 9 of 9 8 of 9
DegreeWorth Score 71 72 67

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (In-State)
$35,380
Out-of-state: $47,788
Median Debt at Graduation
$23,250
6.1 months of Year 1 earnings
Reported Earnings (5 Year)
$47,201
3% growth from Year 1

Career Paths

Where Marketing graduates typically work. Raw data — no blending. The scenarios above model how these factors interact. This field has roughly 204,300 combined openings per year.

Career Path Wage Openings/yr Growth AI Risk
Marketing managers $161,030 34,300 +6.6% 50%
Sales managers $138,060 49,000 +4.7% 45%
Advertising and promotions managers $126,960 2,100 -2.2% 48%
Fundraising managers $123,480 3,600 +4.2% 56%
Web and digital interface designers $98,090 9,100 +7.0% 67%
Business teachers, postsecondary $97,270 8,100 +5.7% 49%
Market research analysts and marketing specialists $76,950 87,200 +6.7% 55%
Fundraisers $66,490 10,200 +4.3% 52%

Compare & Explore

Marketing at Other Schools

University of Pennsylvania ($82,553) Georgetown University ($74,819) Bucknell University ($70,868) Washington University in St Louis ($70,819) Villanova University ($69,633) University of Illinois Urbana-Champaign ($69,273) Texas Christian University ($68,497) Boston College ($66,227)

Other Majors at Northern State University

Accounting and Related Services ($51,239) Finance and Financial Management Services ($47,781) Teacher Education and Professional Development, Specific Levels and Methods ($46,042) Business Administration, Management and Operations ($43,667) Health and Physical Education/Fitness ($40,123)

Frequently Asked Questions

What is the DegreeWorth Score for Marketing at Northern State University?
This program scores 72/100 in the Base Case scenario, factoring in earnings, AI disruption risk, job market size, and earnings multiple. The score ranges from 71 (optimistic) to 67 (pessimistic) depending on AI's impact.
How does AI affect Marketing career prospects?
We model three scenarios: Optimistic (no disruption), Base Case (gradual AI adoption), and Pessimistic (aggressive AI displacement). In the base case, Marketing graduates retain 9 of 9 viable career paths. 10-year earnings range from $320,679 (pessimistic) to $473,769 (optimistic).
How many job openings are there for Marketing graduates?
The career paths mapped to Marketing have roughly 204,300 combined job openings per year nationally, making this a very large job market.
Is Marketing at Northern State University worth it?
In the Base Case, this degree earns 11.7x its in-state tuition over 10 years. Even in the Pessimistic scenario, the multiple is 9.1x. The spread between scenarios tells you how sensitive this degree is to AI disruption.
Data: U.S. Department of Education College Scorecard (earnings, debt), Bureau of Labor Statistics 2024-2034 (employment projections), OpenAI GPTs-are-GPTs research (AI task exposure), Felten et al. AIOE. Scenarios use a continuous weighting function combining AI exposure and BLS job growth projections. "Earnings Multiple" is total 10-year projected earnings divided by tuition — not a discounted financial ROI. Last updated 2025.