Best Schools for Marketing in 2026

502 schools ranked by DegreeWorth Score · Updated 2026

These are the top schools offering Marketing, ranked by DegreeWorth Score. The score combines graduate earnings, AI automation resilience, job market demand, and return on tuition investment. The average Marketing graduate earns $45,450/yr across 502 schools.

Programs Ranked
502
Avg Earnings
$45,450/yr
Avg DW Score
64/100
AI Risk
Very High
57% task exposure

All Marketing Programs Ranked

Click any row for full AI scenario analysis, earnings projections, and career path breakdown.

# Program DW Score Earnings AI Risk ROI
1 Marketing
Brigham Young University · Provo, UT
83
76–86
$64,256/yr Very High 36.4x
2 Marketing
University of Florida · Gainesville, FL
81
75–84
$56,454/yr Very High 30.6x
3 Marketing
University of Wisconsin-Madison · Madison, WI
81
73–84
$65,224/yr Very High 21.1x
4 Marketing
Ohio University-Eastern Campus · Saint Clairsville, OH
81
74–83
$55,022/yr Very High 28.5x
5 Marketing
Ohio University-Chillicothe Campus · Chillicothe, OH
81
74–83
$55,022/yr Very High 28.5x
6 Marketing
Ohio University-Southern Campus · Ironton, OH
81
74–83
$55,022/yr Very High 28.5x
7 Marketing
Ohio University-Lancaster Campus · Lancaster, OH
81
74–83
$55,022/yr Very High 28.5x
8 Marketing
Ohio University-Zanesville Campus · Zanesville, OH
81
74–83
$55,022/yr Very High 28.5x
9 Marketing
Utah Valley University · Orem, UT
81
74–83
$54,173/yr Very High 31.5x
10 Marketing
Weber State University · Ogden, UT
80
74–83
$53,592/yr Very High 26.1x
11 Marketing
San Francisco State University · San Francisco, CA
79
72–82
$52,072/yr Very High 23.7x
12 Marketing
Florida State University · Tallahassee, FL
79
73–82
$49,808/yr Very High 33.6x
13 Marketing
University of Maryland-College Park · College Park, MD
79
72–82
$61,578/yr Very High 18.8x
14 Marketing
University of Oklahoma-Norman Campus · Norman, OK
79
72–82
$57,331/yr Very High 20.6x
15 Marketing
Colorado State University Global · Aurora, CO
79
73–81
$55,814/yr Very High 20.2x
16 Marketing
Brigham Young University-Idaho · Rexburg, ID
79
73–81
$49,026/yr Very High 25.3x
17 Marketing
The University of Texas at Austin · Austin, TX
78
71–82
$59,428/yr Very High 18.1x
18 Marketing
Utah State University · Logan, UT
78
71–81
$54,562/yr Very High 20.1x
19 Marketing
University of Utah · Salt Lake City, UT
79
72–81
$56,011/yr Very High 19.7x
20 Marketing
Western Governors University · Salt Lake City, UT
78
72–81
$52,877/yr Very High 20.1x
21 Marketing
San Diego State University · San Diego, CA
77
69–81
$48,229/yr Very High 23.0x
22 Marketing
University of Central Florida · Orlando, FL
78
70–80
$46,606/yr Very High 27.3x
23 Marketing
Georgia Southern University · Statesboro, GA
78
71–80
$46,640/yr Very High 27.0x
24 Marketing
Fort Hays State University · Hays, KS
77
70–80
$45,619/yr Very High 26.0x
25 Marketing
Binghamton University · Vestal, NY
76
66–81
$47,922/yr Very High 22.3x
26 Marketing
James Madison University · Harrisonburg, VA
77
69–79
$61,692/yr Very High 14.8x
27 Marketing
University of Wisconsin-Eau Claire · Eau Claire, WI
77
70–80
$51,621/yr Very High 19.5x
28 Marketing
Florida Gulf Coast University · Fort Myers, FL
78
71–80
$46,910/yr Very High 24.8x
29 Marketing
American Public University System · Charles Town, WV
78
72–79
$53,578/yr Very High 17.5x
30 Marketing
University of Phoenix-Arizona · Phoenix, AZ
80
74–81
$63,570/yr Very High 14.4x
31 Marketing
Kennesaw State University · Kennesaw, GA
78
71–81
$47,158/yr Very High 28.1x
32 Marketing
Indiana Wesleyan University-National & Global · Marion, IN
77
71–80
$50,703/yr Very High 19.4x
33 Marketing
University of Arizona · Tucson, AZ
75
66–79
$55,066/yr Very High 15.5x
34 Marketing
University of Arkansas · Fayetteville, AR
76
68–80
$50,045/yr Very High 19.1x
35 Marketing
University of Georgia · Athens, GA
76
68–80
$51,951/yr Very High 17.5x
36 Marketing
University of Illinois Urbana-Champaign · Champaign, IL
77
70–79
$69,273/yr Very High 12.9x
37 Marketing
University of Iowa · Iowa City, IA
76
68–79
$52,895/yr Very High 16.3x
38 Marketing
University of Maryland Global Campus · Adelphi, MD
77
71–79
$50,094/yr Very High 18.2x
39 Marketing
East Carolina University · Greenville, NC
76
69–79
$45,870/yr Very High 22.0x
40 Marketing
North Carolina A & T State University · Greensboro, NC
77
71–79
$48,042/yr Very High 20.6x
41 Marketing
University of Wisconsin-Whitewater · Whitewater, WI
76
69–79
$47,664/yr Very High 19.9x
42 Marketing
University of North Georgia · Dahlonega, GA
76
70–79
$43,504/yr Very High 31.0x
43 Marketing
Florida Atlantic University · Boca Raton, FL
75
69–78
$41,995/yr Very High 29.4x
44 Marketing
University of North Florida · Jacksonville, FL
75
68–78
$43,720/yr Very High 24.0x
45 Marketing
Georgia College & State University · Milledgeville, GA
76
69–78
$49,540/yr Very High 17.5x
46 Marketing
University of North Carolina at Charlotte · Charlotte, NC
75
67–78
$43,619/yr Very High 22.1x
47 Marketing
Minot State University · Minot, ND
77
71–77
$52,036/yr Very High 16.0x
48 Marketing
Kent State University at Stark · North Canton, OH
75
68–78
$44,567/yr Very High 21.3x
49 Marketing
Ohio State University-Main Campus · Columbus, OH
75
68–78
$56,465/yr Very High 14.6x
50 Marketing
California State University-San Marcos · San Marcos, CA
74
66–78
$43,134/yr Very High 23.5x

Methodology

Programs are ranked by DegreeWorth Score, which combines four equally weighted factors: graduate earnings (Year 1 after graduation), AI automation resilience (based on OpenAI and academic research), job market size (BLS annual openings), and earnings-to-tuition multiple (10-year projected earnings vs. 4-year tuition).

Earnings data comes from the U.S. Department of Education College Scorecard, which reports actual median earnings of graduates — not self-reported surveys.

Frequently Asked Questions

What is the best school for Marketing?
Based on our DegreeWorth Score, Brigham Young University ranks #1 for Marketing with a score of 83/100 and graduate earnings of $64,256/yr.
How much do Marketing graduates earn?
Across 502 schools, Marketing graduates earn an average of $45,450/yr in their first year. The highest-earning program reports $82,553/yr.
Is Marketing a good major for AI resistance?
Marketing has an average AI task exposure of 57%, rated "Very High". This field has significant AI exposure. Check individual program pages for scenario analysis.
Data: U.S. Department of Education College Scorecard (earnings, debt), Bureau of Labor Statistics 2024–2034 (employment projections), OpenAI GPTs-are-GPTs research (AI task exposure), Felten et al. AIOE. Last updated 2025.